How To Start an eCommerce Business in 2023

The eCommerce industry has been growing rapidly over the past few years and shows no signs of slowing down. With more and more consumers turning to online shopping, starting an eCommerce business can be a lucrative opportunity. However, launching an eCommerce business can seem daunting, especially for those without prior experience. In this article, we will explore the essential steps to starting an eCommerce business in 2023.

1. Choosing Your Niche

Selecting a niche is the initial and most crucial step in starting an eCommerce business. It determines the products you will offer, the marketing approach you’ll take, and the target audience you’ll focus on. Before choosing a niche, you should consider your interests, expertise, and passions. Additionally, it’s essential to conduct market research to determine the demand for your chosen niche and to assess the competition. 

It’s essential to choose a niche that you are passionate about as it will motivate you to succeed in your business. Your niche should also have a profitable market demand, with a reasonable number of consumers actively seeking products in that category. Researching your competition will help you identify areas where you can differentiate your business and stand out in the market.

2. Setting Up Your Business

Once you have decided on your niche, the next step is to set up your business. This involves selecting a business name, registering your business, and obtaining any necessary permits or licenses. You should also open a business bank account and set up your bookkeeping system.

Choosing the right business structure is essential as it will affect your legal and tax obligations. You can choose to register your business as a sole proprietorship, partnership, LLC, or corporation. It’s important to consult with a legal professional to determine the best structure for your business.

3. Building Your eCommerce Website

The foundation of your business in the eCommerce industry is built on your website. It’s where your customers will browse and purchase your products. Therefore, it’s essential to create a website that is visually appealing, user-friendly, and secure.

When building your eCommerce website, you have two options: building it from scratch or using an eCommerce platform. Building a website from scratch requires technical expertise, whereas eCommerce platforms like Shopify, WooCommerce, or BigCommerce provide pre-built templates and easy-to-use interfaces. You can customize your website design, add product descriptions and photos, and set up payment and shipping options.

Your website should have a clear and concise navigation menu, high-quality product photos, and detailed product descriptions. It’s also essential to provide a seamless checkout process and ensure that your website is mobile-friendly.

4. Set Up Your Supply Chain and Warehouses

Once your eCommerce website is up and running, the next step is to set up your supply chain and warehouses. This involves sourcing your products, managing inventory, and setting up fulfillment and shipping processes.

When sourcing products, you can either manufacture them yourself or source them from suppliers. It’s essential to choose high-quality products that are in demand and have a reasonable profit margin. You should also establish relationships with reliable suppliers and negotiate favorable pricing and shipping terms.

Managing inventory is crucial to ensure that you have enough products in stock to fulfill customer orders. You can use inventory management software to track your inventory levels and set up automated reorder points. For larger enterprises, Modula Company offers a range of vertical carousel and vertical lift module solutions to help manage their inventory more efficiently.

Fulfillment and shipping processes involve packing and shipping customer orders. You can either handle fulfillment in-house or outsource it to a third-party logistics provider (3PL). A 3PL can handle warehousing, packing, and shipping, allowing you to focus on growing your business.

5. Marketing Your Business

Marketing is essential to attract customers to your eCommerce website and drive sales. There are several marketing strategies you can use, including search engine optimization (SEO), social media marketing, email marketing, and paid advertising.

The process of SEO entails optimizing your website and content to improve your ranking on search engine results pages. You can use keyword research to identify the keywords your target audience is using and incorporate them into your website content, meta descriptions, and blog posts.

Social media marketing involves promoting your products and brand on social media platforms like Facebook, Instagram, and Twitter. You can use paid social media advertising or organic content to reach your target audience and drive traffic to your website.

Email marketing is an effective way to engage with your customers and promote your products. You can build an email list by offering discounts or freebies in exchange for email addresses. You can then send out newsletters, product updates, and promotional emails to your subscribers.

Paid advertising involves paying for ads on search engines or social media platforms. You can use pay-per-click (PPC) advertising to target specific keywords or demographics and drive traffic to your website.


The journey of starting an eCommerce business can be a daunting task, but the rewards can be highly satisfying. Choosing the right niche, setting up your business, building your eCommerce website, establishing your supply chain and warehouses, and marketing your business are all crucial steps in launching a successful eCommerce business. With the right strategy and mindset, you can build a profitable eCommerce business in 2023 and beyond.

Essential Elements of a Successful Lawyer Website

Having a successful lawyer’s website is an important element of any lawyer’s practice. Not only can it help to attract new clients, but it can also make the process of providing legal services easier and more efficient. In order to create a successful website, there are a handful of essential elements that must be included.

Easy Navigation

The navigation of a website is the key to helping visitors quickly find the information they need. If navigation is difficult, it can lead to people leaving the website without ever finding what they were looking for. It is important to provide clear and simple navigation that allows visitors to easily find the information they need.

When designing a website for a lawyer, it is essential to include a menu bar with clear links. This menu should include links to pages such as home, services, contact, and FAQ. It is also important to include a search bar, which allows visitors to quickly find the information they are looking for.

Prominent CTAs

A successful lawyer’s website should also include prominent calls to action (CTAs). Calls to action are phrases or buttons that invite visitors to take action. For a lawyer’s website, this could include phrases such as “Schedule a Free Consultation” or “Book an Appointment.” These calls to action should be easy to find and should be placed prominently on the homepage.

It is essential to include contact information, such as a phone number or email address, in order to be reached. This allows visitors to easily get in touch with the lawyer if they have any questions or would like to set up an appointment. For those looking for experienced attorneys, they can reach out to the Law Offices of Spar and Bernstein.

Attractive Design

Creating a website that is visually attractive and user-friendly is crucial. This includes using colors that are easy on the eyes, using fonts that are easy to read, and including images that are relevant to the website.

In addition, it is crucial to ensure that the website is optimized for mobile devices. This means that it should be optimized for different screen sizes and should be easy to use on a smartphone or tablet. By creating a website that is optimized for all devices, it will help to ensure that visitors have a positive experience on the website.

Comprehensive Services

A successful lawyer website should provide comprehensive information on the services provided. This includes outlining the services provided, the areas of law covered, fees, and the process for obtaining services. The information should be readily accessible and comprehensible to users.

When providing information about services, it is important to include both general and specific information. General information can help potential clients understand the scope of services provided, but specific information can help them understand how the services will be tailored to meet their needs.

Clients should be able to easily identify the type of services that a lawyer provides. The website should provide a list of services, a brief description of each service, and contact information for scheduling an appointment. It is also beneficial to include case studies and other examples of how the lawyer has helped clients in the past.

User-Friendly Contact Form

A successful lawyer website should make it easy for potential clients to contact the lawyer. A contact form should be prominently displayed on the website and should be easy to use.

The contact form should include fields for name, email address, phone number, and a message. It should also include a checkbox or captcha to ensure that the submission is from a real person.

The form should be designed to collect only the information necessary to contact the potential client. It should also include an option to opt-in to future communication from the lawyer.

Clear, Professional Content

The content on a lawyer website should be well-written and professional. Content should include information about the lawyer, the services offered, and any other information that potential clients may need.

The content should be easy to read and should avoid jargon. It should also be clear and concise, as potential clients do not want to spend a lot of time reading long blocks of text.

Content should be organized in a logical manner and should not be overwhelming. It should also be properly formatted, with headings, lists, and other visual elements used to break up the text.


Testimonials from past clients can be extremely helpful in convincing potential clients to hire a lawyer. Testimonials should be prominently displayed on the lawyer website and should include information about the client’s experience with the lawyer.

Testimonials should be genuine and should include specific details about the services provided. They should also be written in a way that is easy to understand and should be accompanied by a photo of the client, if available.

When including testimonials on a lawyer website, it is important to ensure that they are from real clients. It is also important to update the testimonials regularly. This will ensure that potential clients are seeing accurate, up-to-date information about the lawyer’s services.


Creating a successful lawyer’s website requires taking into account the essential elements outlined above. By including these elements, it will help to ensure that visitors have a positive experience on the website and will be able to easily find the information they need. With the right website, a lawyer can help to attract new clients and make the process of providing legal services easier and more efficient.

How to update PHP version so that we avoid errors on the website?

As I write this article, PHP 7.4 has reached the end of its life cycle, so it will no longer receive security updates. It’s time to update PHP, so I’ll summarize how we can try to prevent errors on the website. I will also describe the issues I faced on different hosts where I have joomla and wordpress websites and what was the solution. Sometimes the hosting provider updates the PHP and website owners only face an error message on their website. In case of a 500 Error, try contacting the hosting provider to see if they can solve the problem. This article is more about avoiding errors, but at the end of the article there are 1-2 tips for 500 Errors as well.

1. Compatibility check

First of all, check which PHP version your software is compatible with. It’s not that simple. It will only be revealed afterwards that some of our extensions are not compatible, so we may not be able to avoid the error messages mentioned in the post title. Don’t upgrade to the latest PHP version! When I write this article, you should upgrade from PHP 7.4 to 8.0. Information about wordpress compatibility can be found here.

2. Backup and update

Backup your website and update WordPress, the theme and the plugins. Test your website after the updates!

3. Display or log errors

We need to make the following changes in the wp-config.php file:

// switch on WP_DEBUG 
define( 'WP_DEBUG', true );

// error log into the /wp-content/debug.log file
define( 'WP_DEBUG_LOG', true );

// do not display errors
define( 'WP_DEBUG_DISPLAY', false );
@ini_set( 'display_errors', 0 );

It then writes error messages into the /wp-content/debug.log file.

4. PHP version change

You can change the PHP version in the cpanel. If only the MultiPHP manager is available in the cpanel, then the new PHP version must be set there, and then a few PHP directive values should be set in the MultiPHP ini editor. For wordpress, I recommend the following minimum values: memory_limit=512M, post_max_size=32M, upload_max_size=32M. With the increased memory_limit, we can avoid the following error:

Fatal error:  Allowed memory size of 33445566 bytes exhausted

If only the Select PHP version is available in the cpanel, then the new PHP version and the PHP directive values must also be set there. You can even activate PHP extensions/modules here if necessary. To ensure the database connection, it is worth turning on the PHP modules shown in the image below, but if there is no mysqlnd, then look for mysqli. WordPress also requires the activation of the imagick module.

This way we can avoid the following types of error messages:

PHP Fatal error:  Uncaught Error: Call to undefined function mysql_connect() in public_html/wp-includes/class-wpdb.php:1810

In the case of other error messages, you may need to disable the wordpress plugin that the error message refers to, because it may not be compatible with the new PHP version. To do this, we need to go back to the previous version of PHP in the cpanel in order to be able to login to the WordPress admin interface. Renaming the plugin’s directory may also work, so that you can log in WordPress.

Finally, once we have eliminated all errors during thorough testing, set back define(‘WP_DEBUG’, false) in the wp-config.php file and delete the debug.log file!

How to Use Illustration and Design to Create Modern and Responsive WordPress Websites

Illustration and design are essential elements in website creation as they add visual interest and personality to a website. They help to break up text, guide the user’s eye through the layout, and create a memorable and engaging experience for the user. In addition, illustration and design can also be used to convey a website’s message or brand identity.

WordPress is a popular content management system that is widely used for creating websites of all types. It is known for its ease of use, flexibility, and scalability, which makes it a great platform for modern website design. With WordPress, designers and developers can create visually stunning and responsive websites that are optimized for all devices and screen sizes.

1. Understanding the Basics of Illustration and Design

Key Elements of Illustration and Design

Illustration and design are both made up of various elements that come together to create a cohesive and visually pleasing overall look. Some of the key elements of illustration and design include:

  • Color: The use of color can greatly impact the overall look and feel of a design. It can be used to create a sense of mood, or to draw attention to a specific area of the design.
  • Line: Lines can be used to create shapes, patterns, and movement within a design. They can also be used to guide the viewer’s eye through the composition.
  • Shape: Shapes are the basic building blocks of design. They can be used to create visual interest and to organize the elements of a design.
  • Texture: Texture adds depth and dimension to a design. It can be used to create a sense of physicality or to add interest to an otherwise flat composition.
  • Typography: The choice of font and the arrangement of type can greatly impact the overall look and feel of a design. It is important to choose a font that is legible and appropriate for the message or brand of the design.

Techniques for Creating Eye-catching Illustrations and Designs

To create eye-catching illustrations and designs, it is important to use a combination of the above elements in an intentional and strategic way. Some techniques for creating visually stunning illustrations and designs include:

  • Contrast: Using contrasting elements (such as color, shape, and typography) can create visual interest and guide the viewer’s eye through the composition.
  • Repetition: Repeating elements (such as shapes, patterns, or colors) can create a cohesive and visually pleasing overall look.
  • Balance: Balancing the elements of a design (such as color, shape, and typography) can create a sense of stability and harmony.
  • Movement: Creating the illusion of movement (such as with lines or color) can add dynamic energy to a design.
  • Negative space: Using negative space (the empty space around and within the elements of a design) can create a sense of balance and harmony, as well as draw attention to the positive space (the elements of a design).

2. Utilizing Illustration and Design in WordPress

Best Practices for Incorporating Illustration and Design into WordPress Websites

To incorporate illustration and design into a WordPress website, it is important to follow best practices such as:

  • Keeping the design consistent: Consistency in design elements (such as color, typography, and imagery) helps to create a cohesive and visually pleasing overall look.
  • Optimizing images: Optimizing images (such as by reducing file size) can help to ensure that they load quickly and do not slow down the website’s performance.
  • Using responsive design: With the increasing use of mobile devices to access websites, it is important to ensure that the design is responsive and looks great on all screen sizes and devices.
  • Prioritizing user experience: The ultimate goal of illustration and design is to enhance the user’s experience, so it is important to keep the user in mind and design with their needs and preferences in mind.

3. Drawing for Illustration in WordPress Design

Understanding the Importance of Sketching and Drawing for Illustration

Sketching and drawing are important steps in the illustration process. They allow the designer to explore different concepts, test out different design elements, and make revisions before committing to a final design. It’s a great way to bring illustrations to your website, it makes it unique and could help to bring message in a more clear way.

Tips and Techniques for Improving Your Drawing Skills

There are many techniques and tips that can help you improve your drawing skills, including:

  • Practice regularly: The more you draw, the better you will get. If you are new to this, don’t be afraid to start small, try following a tutorial for a bunny drawing step-by-step since this is a great way to start.
  • Study different drawing techniques and styles: Learning from other artists can help you develop your own style and technique.
  • Use references: Drawing from life, images or photographs can help you learn to observe and draw accurately.
  • Experiment with different materials: Try out different types of paper, pencils, and other materials to find what works best for you.

How to Incorporate Drawings into Your WordPress Website Design

Once you have created your drawings, you can incorporate them into your WordPress website design in several ways:

  • Use them as background images or textures.
  • Use them to create custom icons or graphics.
  • Use them as the main focus of a page or post.
  • Combine them with other design elements, such as typography and color.


In this article, we have discussed the importance of illustration and design in website creation, and how WordPress can be used as a platform for creating modern and responsive websites. We also covered the key elements of illustration and design, techniques for creating eye-catching illustrations and designs, and best practices for incorporating illustration and design into WordPress websites.

Incorporating illustration and design into a WordPress website can greatly enhance the user’s experience and help to convey the website’s message or brand identity. By understanding the basics of illustration and design, utilizing best practices, and learning to draw, you can create visually stunning and responsive websites that are optimized for all devices and screen sizes. 

Top 15 best free WordPress plugins that are essential in 2022

If your start your online business nowadays, this article will help you in finding the essential tools for your WordPress website. It changes from time to time which plugins I prefer, but these 15+ are the best free WordPress plugins I know at present.

Many things can be done with free plugins, but the big competition in the market of your services or products often requires the use of commercial plugins. If you look for top web design companies in Seattle to design your website, you will get commercial plugins as a bonus. We can also provide you with several commercial plugin licenses, contact us for the details. But in this article let us see, which are the best free WordPress plugins in 2022.

The best free WordPress plugins for security

There is no 100% safety, we need to use at least a few tools to try to maximize the security of our websites. This includes a firewall, malware scanner, backup, and antispam plugins.

1. Firewall and malware scanner

Wordfence is an essential firewall, malware scanner, login security, and monitoring tool. Its free version has a one-month delay of updates of firewall rules, so it is better to update WordPress, the WordPress themes, and the plugins regularly. The plugin has a rating of 4.7 out of 5. The pro version is not cheap, at $99 + VAT per year for one site. Without such a firewall, hackers can replace your website with something else, or they just insert hidden links in it, redirect it somewhere else, etc.

2. Backup

It’s an important security measure that we should back up the site regularly, just think of a crashed or hacked site. The free UpdraftPlus plugin can back up WordPress files and the database, and you can restore it later when in trouble. In addition to manual backups, scheduled backups are also possible. It can save your files to Dropbox, Google Drive, UpdraftVault, Amazon S3, Rackspace Cloud, FTP, Openstack Swift, DreamObjects, and email. It has got 4.8 stars out of 5.

3. Antispam

Your website contains several forms that can be spammed: comment forms, contact forms, newsletter sign-up forms, registration, etc. Most antispam plugins can prevent spamming of only certain forms, so you need to choose carefully when trying to protect all of your forms. There are a few options without a captcha, of which I suggest trying the following ones:

Antispam Bee can block only trackbacks and spam comments. But if you need google Recaptcha for all of your forms, try the free Advanced google Recaptcha plugin.

The best free WordPress plugins for improving site performance

Speeding up your site can help you to keep your visitors, improves the user experience, and is also an important part of technical SEO. Caching and image optimization are the main tools we can use for this purpose.

4. Caching to speed up your site

Fastest Cache: I have tried a few caching tools, and none of them worked perfectly, some of them even broke my site, so at last I chose Fastest Cache. Its free version can already make your site fast, but I also bought the pro version. (I had used Swift Performance Lite for a while, by which you can reach very high page speed scores, but unfortunately, the plugin was not stable.)

5. Image optimization

For jpg and png optimization, there is an online tool at, where optimizing 20 images per day is free. But you can also use a free plugin for this purpose: Smush, which can optimize, resize, and lazy load your images. Furthermore, if you rather want to convert your images to webP format for free, there is a good plugin: WebP Converter for Media.

The best free WordPress plugins for marketing and eCommerce

As this guide is for beginner online entrepreneurs, marketing and eCommerce have important roles on your website. You can build sales funnels with these tools. You lead people to your website through paid advertising, or organic search results from Google, social media, or through backlinks, etc. Then you can e.g. offer some free lead magnets for their email address, and start to build relationships with the potential customers or clients. And/or you can sell your products or services in one or more steps.

6. Contact form

The WPForms plugin is a responsive drag-and-drop form builder with two spam protection options. It has got 4.9 stars out of 5. WordPress block plugins and page builders also have form blocks for this purpose.

7. Social sharing

Sassy Social Share enables your website users to share content on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Whatsapp, Tumblr, Reddit, and over 100 more social sharing and bookmarking services. The Hustle plugin also has social sharing icons, and it is also suggested in other categories.

8. Email newsletter

I suggest using an email marketing service, like Mailchimp or MailerLite, which has free packages. There is a free plugin for creating Mailchimp sign-up forms: Mailchimp for WordPress, but if you want more possibilities or a popup form, see my popup tool suggestion below. Furthermore, WordPress block plugins and page builders also have form blocks.

9. Inserting google and Facebook tracking codes

If your theme has no such option, the Head, Footer and Post Injections plugin can add necessary google analytics, Facebook pixel, etc. codes into the right places: head, footer, and other places of the page. But there is a plugin that is more popular among digital marketers: GTM4WP, because it works without coding.

10. Exit intent popup

I could find a good free exit intent popup plugin: Hustle. It can do a lot of things, its sign-up forms can work together with several newsletter tools or email marketing services, like Mailchimp. Furthermore, the sign-up forms can also be inserted into the pages, so it’s not only a popup tool. It also contains many popup templates that you can modify, or you can design your own popup.

11. E-commerce

Woocommerce is a full eCommerce solution that I use for selling digital products. Its official extensions are expensive, but the free version can be enough for many tasks.

12. Affiliate links

I use Thirsty Affiliates for the management of my affiliate links. You can create nice short links with your own website URL, and the plugin redirects them to the ugly affiliate URLs. For example, this is an affiliate link (the only one in this article): Buy the Divi theme. The plugin can also display the number of clicks on affiliate links over a given period on a graph.

The best free WordPress plugins for content creation and optimization

There are great tools for creating, styling, controlling, and optimizing your content. The following plugins are just the essential ones.

13. Content SEO

The Yoast SEO plugin includes several tools that help to reach a better position in the google search results with your content. It evaluates your content from many aspects of SEO and readability, so you will know what to modify or improve. It also helps in sharing on Facebook and Twitter, further options are available in the pro version.

14. WordPress blocks

Since the WordPress block editor was released, several Gutenberg block plugins appeared with cool, customizable blocks. The best ones are the Kadence blocks and the Spectra. One day maybe they will be more popular than the old page builders.

15. Page builder

If for some reason you are not satisfied with the block plugins, you can try a page builder plugin, like Elementor. The free version has 30 widgets including testimonials, counter, accordion, toggle, star rating, etc.

Well, I hope you found some useful tools in this article, that can help to build your online business in these hard times.

WordPress 5 released, theme updates available

A few days ago WordPress 5 was released with the new Gutenberg editor. The following themes were updated to support the Gutenberg editor and WP 5: Coral-dark, Coral-light, Coral-drive, Coral-parallax, Coral-dark-pro, Coral-light-pro, Coral-drive-pro, Coral-parallax-pro. To update the pro themes you need to log in on this site, download the theme file, extract it, and upload the files to the server to overwrite the old theme files. But first save the old theme if you modified it!

If you don’t find the updated theme when you log in, then probably your one year access to the updates is over.

New wordpress release: version 4.7

Yesterday wordpress 4.7 was released, and our free themes were updated. The main changes are:

  • the old social icons were replaced by a menu, that you have to create and put into the Social links menu location. The menu items must be Custom links, and the social icons will be displayed based on the url. Now you can have a lot of social icons.
  • there is an Additional CSS section in the Customizer, you can put your custom CSS codes there. Now you don’t need the child theme if you customize only the css code.

The professional themes were also updated! If you had custom CSS code in the customizer, then save it before theme update, because the new versions have only the new core Additionial CSS section in the customizer, thus you can loose your custom CSS code by updating the theme. The old social icons section is also replaced by the social links menu, for which you have to create Custom link menu items. The icons are displayed automatically based on the URL. If you see a question mark icon, then your URL is not recognized. To update the professional theme, save your theme modifications if you had any (CSS, PHP, JS), you can also backup your site, download the new theme, and upload the extracted new theme e.g. via FTP to overwrite the old theme. Then apply your theme modifications again.